For Norm Wightman, hunting is so much more than a past time; it’s a way a life. The fuel that drives Norm’s passion was introduced at an early age by his father. Norm’s passion for the outdoors has lead him to hunt in fish in numerous states and countries, including multiple trips to Canada and Africa. As Norm’s passion grew, so too did his desire to combine his outdoor lifestyle with his marketing background. The formation of Wight Ox Enterprises is the end result of this combination! In addition to Wight Ox Enterprises, Rush Outdoors and Running's Great New York Sportsman’s Expo, Norm also owns and operates The Resort at Snug Harbor in Cape Vincent, NY.
Who We Are
Wight-Ox Enterprises is a marketing, promotions and public relations firm that works exclusively with all entities in the Outdoor Industry, specifically independent or corporate retailers, outfitters and manufacturers.
Our vast marketing experience combined with our passion for everything in the great outdoors has helped us to create what we believe is New York’s premiere sportsman’s expo.